THE BUSINESS OF BLOGGING

Recently in my Public Relations (PR) evening class we were taught on media relations. I attend a Professional Marketing Communications Course where PR one of the units offered at Makini College in Nairobi. In this new age, bloggers are the new media. Not to say that media is irrelevant, but the bloggers just like media can build or damage your entity’s online reputation. I had to share this because I found the class to be quite enlightening!

It is crucial for entities to leverage the power of the web to favor their reputation. Having a company, brand or personal blog not only attracts new visitors through social media but also maximizes the Search Engine Optimization tool and improves website ranks. A blog provides visitors with new content and keeps them coming back.

If you are looking to start a blog or you already have a blog, you may want to know how a proper blog article should be:

B – It should be brief and relevant (400 – 600 Words)

L – Lead generating (Such that it ends with a lead generating offer)

O – Optimized and original (Target keywords, phrases, be original for SEO credit)

G – Generously packed with helpful and practical tips and advice

Businesses that blogged 16 – 20 times a month got 3 times as many leads as those who didn’t.

                     - Hubspot 2011 e-book “Lead Generation” Lessons from 4000 Businesses.

Enlightened,

Nekoye